Commercial AI Diagnostic
Ten questions about your own function.
Most assessments of this kind ask only what software an organisation has bought. This one asks that too - the tools, the models and the CRM you actually work in - and then asks how the work is done around them, because the gap between the two is where the difference between owning AI and using it becomes visible.
You will only be asked about the function you work in, so there is nothing to guess at on behalf of colleagues. It takes about two minutes.
Which best describes your role?
Please choose the option closest to your role.
What the assessment measures
The questions cover two things in parallel. The first is the inventory: which AI tools and language models your organisation holds licences for, which CRM and marketing platform the team works in, and who is permitted to use what. The second, and the more useful of the two, is how the work is actually carried out around those tools - whether a monthly report is compiled by a person or assembled automatically, whether a proposal begins from a blank document or from something the system has already drafted, whether anybody has written down what may and may not be put into a public model.
Organisations tend to score considerably higher on the first than on the second, and the distance between the two is the finding. It is also the reason that licence counts are a poor measure of adoption: a team can hold a licence for every person in it and still produce its work exactly as it did three years ago.
Why the result is a profile rather than a score
AI can be applied at four levels - automation, personalisation, operational redesign and new business activity - and these are independent of one another rather than sequential. A marketing function can be running genuinely sophisticated personalisation while its monthly reporting is still assembled by hand, and a sales function can have rebuilt its proposal process while never having automated anything at all. Ranking an organisation on a single scale would hide precisely the information that is worth having, so the result returns a position on each of the four and identifies the three widest gaps rather than issuing a grade.
The framework is drawn from the Executive Diploma in Artificial Intelligence for Business at Saïd Business School, University of Oxford.
Who it is for
It is written for people who run or work inside a commercial function - marketing, sales, business development, commercial operations, or the leadership above them - in organisations from roughly twenty people upwards. It is not a technical assessment and it asks nothing about infrastructure, model selection or engineering. If you know how your own team's week is spent, you can answer every question in it.
What happens to your answers
Your profile appears immediately and no email address is required in order to see it. If you would like the fuller written detail behind the result, there is a single field for an email address at that point. Answers are used to produce your result and, in aggregate and anonymised, to understand how commercial teams across the region are adopting AI. They are not sold, and they are not added to a mailing list.
Please answer every question before continuing.
Optional - three questions
Three optional questions.
None of these change your result. If you answer them, the result will describe the size of what is in play for a function like yours rather than leaving it abstract.
Your result
AI is applied to commercial work at four levels. They are not a sequence, and organisations rarely complete one before starting another - it is entirely common to be some way into the third while the second is barely begun. What follows is where your answers place you on each, independently.
The rest of the result.
Your profile is above. The detailed part covers:
- The three answers that represent your largest gaps, and what each is costing you now
- What the shape of your profile means - which levels are ahead of which, and why that pattern matters
- Where the time and money in a function like yours is most likely going, and what it would take to get it back
Your three largest gaps.
The four levels are drawn from the Executive Diploma in Artificial Intelligence for Business, Saïd Business School, University of Oxford. This diagnostic is a structured self-assessment: it reflects the answers you gave about one function, and is not a substitute for examining the work itself.